Zumba combines Latin and International music with a fun and effective workout system. Zumba is a dance fitness program created by Colombian dancer and choreographer Alberto "Beto" Perez during the 1990s. Zumba is a trademark owned by Zumba Fitness, LLC. Zumba involves dance and aerobic elements. The choreography incorporates hip hop, soca, samba, salsa, merengue and mambo. Squats and lunges are also included.